#title 10 Myths of MDM 10 Myths of MDM * Myth 1: Master Data Management is About Implementing a Technology * Myth 2: MDM is a Project * Myth 3: We Don´t Need MDM; We Have an Enterprise Data Warehouse * Myth 4: Implementing Enterprise Resource Planning Means You Don´t Need MDM * Myth 5: MDM is for Large, Complex Organizations Only * Myth 6: Metadata is "the" Key to MDM * Myth 7: MDM is an IT Effort * Myth 8: MDM is Just Too Big to Do * Myth 9: MDM is Separate to Data Governance and Data Quality * Myth 10: It Doesn´t Matter Which MDM Technology Vendor You Use - They All "Do" MDM http://www.information-management.com/photo_gallery/1_9/10019614-1.html